Category Archives: Adler Law

The Main Line Times just published my op-Ed about why you should read the legal opinion and decide for yourself in the recent case against Lower Merion School District where a Judge ordered the school district to rescind an unlawful tax increase – your thoughts?

“I am joining with hundreds of other residents in Lower Merion Township and Narberth asking the Lower Merion School District Board of Directors to hold a Town Hall Meeting to publicly address the court decision last week by a Montgomery County judge calling a recent 4.4% tax increase unlawful. Whether you have children attending our public schools as I do, or even if you don’t, you still pay taxes, and we all deserve answers as to why a Judge found that the School District “repeatedly and intentionally violat[ed] the intendment of the Public School Code in budgeting and taxing practices…”

 

Welcome to the start of the summer season.  You deserve more time to have fun. Here is a great list of 100 things you can delegate to others this summer, so you can find more time for fun, such as email, office management, financial matters, and marketing:

Social Media

1.   Campaign strategy and maintenance

2.   Content sourcing and distribution

3.   Design custom graphics

4.   Schedule content

5.   Monitor analytics

6.   Manage Facebook ads

7.   Develop LinkedIn profiles

8.   Send LinkedIn Connects

9.  Repurpose content across platforms

10.  Reputation management

Financial

1.   Setup and send client invoices

2.   Schedule bill pay

3.   Reconcile books

4.   Setup Freshbooks

5.   Organize receipts

6.   Paypal configuration

7.   Process monthly payments to vendors

8.   Expense reports

9.   Weekly dashboard metrics updates

10.  Loan option research

 Project Management

1.   Find and interview vendors

2.   Map out project timelines

3.   Monitor phases and deliverables

4.   Track expenses and hours

5.   Pay vendors

6.   Manage trademark registration process

7.   Create process templates

8.   Draft weekly status updates

9.   Order supplies for the team

10.  Serve as conduit across vendor team

 Travel

1.   Research hotel options

2.   Book flights and cars

3.   Schedule limo pickups

4.   Order matching T-shirts for family getaway

5.   Book time with Mickey and Cinderella in Disney

6.   Call airline to apply miles

7.   Call Amex travel to get better itinerary options

8.  Track down lost luggage

9.  Send thank yous

10.  Schedule Doggy Day Care

 Research

1.   Source and manage new vendors

2.   Sales mining

3.   New tool research

4.   Find great gifts

5.   Research event insurance

6.   Find and order party food

7.   Find the best price on pool supplies

8.   Mine and submit for speaking opps

9.   Identify industry leader contact info

10.  Research summer programs

 Communication

1.   Schedule & confirm meetings

2.   Send handwritten notes

3.   Board meeting prep

4.   Take meeting minutes

5.   Update tracking logs

6.   Manage drip campaign

7.   Setup email marketing

8.   Schedule blog posts

9.   Return calls

10.  Send follow ups to leads

Marketing

1.   Add emails to CRM

2.   Configure email marketing campaigns

3.   Coordiante with designer for new design piece

4.   Setup in Eventbrite

5.   Post article to blog

6.   Manage google alerts

7.   Manage drip camplaign

8.   Monitor Google Analytics

9.   Send workbooks and welcome kits

10.  Manage affiliate program

 Email

1.   Monitor your inbox while you’re on vacation

2.   Schedule on your behalf

3.   Delegate your daily email management

4.   Turn emails into tasks in Asana

5.   Setup labels and filters

6.   Add email addresses to your contact database

7.   Deploy drip emails

8.   Setup your Infusionsoft

9.   Create new accounts in GApps

10.  Unsubscribe from spam

Office Management

1.   Format and proof documents

2.   Create and file forms

3.   Pre-screen interviews

4.   Order company materials

5.   Order background checks

6.   Setup and monitor surveys

7.   Monitor license expiration and Continuing Ed tracking

8.   Create mail merge

9.   Create process templates

10.  Manage applicant tracking

Personal

1.   Sign up the kids for summer camp!

2.   Book massages

3.   Research vacation options

4.   Order catering for party

5.   Organize recipes in Evernote

6.   Register kids for fall sports

7.   Schedule car maintenance

8.   Send thank you gifts

9.   Coordinate move to summer house

10.  Research college options

Have fun and enjoy your summer!

Just a friendly reminder that today is International Be Kind to Lawyers Day. For real… it’s a real holiday celebrated on the second Tuesday of April. Be sure to thank and appreciate all the special lawyers in your life who resolve your legal needs.

http://www.dates.abouttravelingtheworld.com/special-holidays/national-be-kind-to-lawyers-day/

PHILADELPHIA, PA – ArtJawn.com announces the Interactive ArtJawn Challenge at Fox School of Business, to be held in Alter Hall at Temple University, Friday, October 17th from 9:00 a.m. to 4:00 p.m. and Saturday, October 18th from 10:00 a.m. to 4:00 p.m. This is a full 2-day event that will feature a mix of round-table discussions and work sessions. Attendance is free and open to the public.

The two primary goals of the workshop are 1.) to familiarize the community with ArtJawn.com as a platform for centralizing existing Living Arts resources, and 2.) to develop a “Go-Pass,” that will provide access to purchase bundled ticket packages for museums, shows, restaurants and transportation for every Living Arts resource in Philadelphia. The event will also feature a final presentation given to select VIP members on Saturday, October 18th between 2:00 p.m. and 4:00 p.m.

“The Interactive ArtJawn Challenge is open to all of the artists, non-profits, and businesses who are currently players in our annual three billion dollar arts market here in Philadelphia. ArtJawn.com will radically change the visibility and sustainability of our city’s future art market,” said Caryn Kunkle, CEO of ArtJawn.com.

“I have always been a strong supporter of the arts. It is not an exaggeration to say that the arts were the key driver in the amazing turnaround of Philadelphia. ArtJawn.com is a concept that can take it to the next level. There’s no better way to centralize and sustain the future of art in Philadelphia than by opening community conversation; I am happy to see Caryn Kunkle starting this initiative with the Interactive ArtJawn Challenge at Temple University,” said Governor Ed Rendell.

To RSVP for the 17th and 18th October event or to register on ArtJawn.com, emailartjawn215@gmail.com.

About ArtJawn

ArtJawn.com is a digital platform that connects, buyers, sellers and resources in the living arts market. It is a tool for community, commerce, research and patronage. Our mission is to empower artists and organizations of every kind to interact and do business with their neighbors. Visit ArtJawn.com for more information.

Interactive ArtJawn Challenge

ArtJawn will host its first conference and business workshop at Fox School of Business at Temple University in Philadelphia, Pennsylvania, October 17th and 18th. For more information on the conference or to register as an attendee, visithttp://artjawn.com/interactive-challenge. To register for the event visit,https://www.eventbrite.com/e/interactive-artjawn-challenge-registration-13207675513

Crowdfunding is becoming an increasingly popular method to access capital for your business or non-profit organization. Rewards-based crowdfunding is appealing as a way to raise funds without giving up equity or increasing your debt. But there are other benefits too. Using your social network to gain support for your business goals and engaging your customers in the success of your enterprise can have a long-term impact on customer loyalty. However, launching a crowdfunding campaign requires planning and research before you begin. Here are six tips to help you ensure your project is a success:

1. Be social. Right before your campaign launches is not the time to begin to engage with your community. Begin to create a conversation early, even before your business is formed. Talk to friends, family and organizations that share your passion. Become a subject matter expert about your business or industry. Create an online identity that draws people to you as someone interesting and engaging. This will help you to build a loyal following and create the foundations of a tight customer community. A business Facebook page is crucial. Depending on your audience it can also be helpful to have a Twitter, Pinterest, Instagram and a blog as well. You should also be collecting and organizing the email contact lists for your customers and potential customers long before you begin crowdfunding.

2. Short is sweet. While having a conversation is critical, social media is not the place to write an epic novel. This communication medium is best used for short messages. So, be clear and be brief. If your product photographs well, then you should post images of your items. Behind-the-scenes images always elicit excitement too. It is still true that a picture speaks a thousand words.

3. Tell your story. Once you have engaged your community, it’s time to give them your narrative. Let people know how important it is to have their support. Tell them what you are planning to do to grow your business and how their support will make a real difference for you. Be interesting and a little entertaining. Between posts with compelling requests for support, include silly pictures from your childhood or live-action video segments of you working on your business. Make it real, make it current and make it personal.

4. Give your supporters their money’s worth. People want to see you succeed, but don’t just want to give away their dollars. They want to be rewarded for their support. Consider a variety of rewards that allow many different supporters to participate in your success. Some people may not be able to use or access your business products or services, so allow them to donate in exchange for a thank you or a shout out. If all your rewards are also currently available in your online store or at your place of business, supporters will not be compelled to act fast. So make sure to offer new items, exclusive products or early availability. Creating limited edition items or one-of-a-kind experiences allow people to feel they are getting something truly unique. And create some scarcity by offering rewards that have limited supply.

What about that big dollar contributor? Offer something extra special like an experience or a unique way to mark their support permanently in your business. Conduct a personal class, host a private party or name a product after them. You have to get extra creative to entice supporters to pledge larger dollar amounts.

5. Share the Love. Once the campaign has begun, keep your supporters continuously in the loop. Tell them how things are going and how to get the word out about your project. Make sure that people understand that even if they can’t provide monetary support, passing the project along can be an enormous help. Forty to fifty percent of your pledges will come from your own social network and the remaining fifty to sixty percent will come from people in the extended network of your contacts. So sharing, reposting, forwarding and retweeting your campaign can multiply your existing network and therefore your dollars.

6. Don’t love them and leave them. After you have reached your goal, there may be a temptation to sit back and take a break from the stress and pace of the campaign. Don’t do it! Keep communicating. Thank your supporters and keep them updated on your progress. Keep the narrative alive and cement those relationships.

There is little that is more satisfying than seeing your dreams become a reality. While it is hard work to run a successful crowdfunding campaign, the benefits you get in market validation and customer engagement go far beyond the fundraising result. Good luck!